Unlike poorly configured tracking systems where you can't understand whether it's your marketing or sales department that is dropping the ball- advanced analytics know the difference.
Full Web Analytics
Your website is either a lead generation system or if it's a shopping cart, a point of sale system with payment processing. Either case, Full Web Analytics can assist with troubleshooting a decline in sales.
Call Tracking Solutions
It can cost a fortune to generate a lead in the dental industry, accurate Call Tracking can help distiguish if your sales department is closing at an acceptable rate.